ORGANIC COTTON RAW MATERIAL

STRONG WORK, A BRAND OF ORGANIC COTTON SPORTSWEAR THAT RADIATES NATURE

All 3 Strong Work collections are made of organic and fair-trade materials. Materials made of natural fibres respecting the planet and the human being. Strong Work is a French brand that breathes nature. Ethical and responsible sportswear whose organic characteristics are simply remarkable. The use of organic cotton in the different sportswear is an added value for the athlete as well as for the environment. To wear an organic sportswear brand is above all to wear environmental and human values. Values that are naturally combined with the benefits of the comfort of organic sportswear. Choosing organic cotton means choosing quality fabrics that are suitable for both training sessions and everyday sportswear. Offering natural and comfortable sportswear is part of Strong Work's logic. Today more than ever, athletes and sportswear enthusiasts need versatile clothing. Being able to wear organic cotton clothing on the sports field as well as on a walk in the city is a great advantage. Sportswear is a style that many men and women love, and fashion enthusiasts are no strangers to combining it with streetwear. Sportswear and streetwear are a winning combination when it comes to wearing comfortable clothes and being comfortable in everyday life. Being comfortable all day long and looking stylish at the same time is a great asset. Strong Work is aware of this and offers organic cotton clothing for today's world through its various organic collections.

Strong Work: No excuses just Sweat!

ORGANIC COTTON: CULTIVATION AND BENEFITS

Cotton is a perennial plant which requires mainly water and heat to grow and evolve. While growing, cotton can reach an impressive height. Indeed, the plant can reach a height of 10 metres. For practical purposes, the plant does not exceed 1 metre and is an annual variety. The cultivation cycle varies between 5 and 6 months. Organic cotton farming requires climatic conditions closer to the tropical and subtropical climate. These climatic conditions are ideal because they combine a warm and humid climate. These conditions are particularly favourable for both seed germination and plant growth. During the last phase of its cycle, the cotton flower blooms and reveals the precious natural fibres so coveted for their virtues. Once the cotton has bloomed, it is ready to be harvested for use as a raw material in various garments.

The cotton fields are cultivated in a responsible manner. The raw materials from this agriculture are of outstanding quality. The cultivation of organic cotton is a beneficial process for both the environment and the farmers. The use of natural seeds, which are grown in a healthy way without the use of chemical fertilisers, is essential. As responsible and committed farmers, they only use seeds that are not genetically modified (GMO).

Among the many benefits of growing organic cotton are:

• 91% reduction in water consumption
• 62% reduction in primary energy demand
• 46% reduction in global warming
• 26% reduction in soil erosion

T-shirts, jumpers, sweatshirts, polo shirts, tank tops, jogging suits or shorts. Organic cotton is a natural fibre used in many types of clothing. Organic cotton has the advantage of being soft, comfortable, and healthy. This results in fabrics with qualities that are even more suitable for sportswear. The organic fibres of organic cotton are particularly recommended for people who are sensitive to allergens. Due to its natural composition, organic cotton is hypoallergenic and non-irritating to the skin. The comfort and well-being of this organic material is perfect for athlete who are concerned about their well-being.

Strong Work: No excuses just Sweat!

ORGANIC COTTON, A NATURAL MATERIAL WHICH IS GAINING IN POPULARITY

Organic cotton is not only found in clothing such as lingerie, briefs, panties, or socks. But also, in everyday life through fabrics such as household linen: organic bed linen, organic sheets, organic fitted sheets, organic duvets, organic towels etc... The textile industry is using more and more organic cotton for its natural qualities and for its environmental virtues. Whether it is for the preservation of water resources or the limitation of pesticide use, the cultivation of organic cotton is becoming more and more popular throughout the world. Ecology is nowadays at the centre of consumer trends. Consumers are aware of the issues behind responsible cultivation methods and are gradually changing their consumption habits as they become more aware of the different production methods used in the clothing industry.

According to a report published in 2019 by the non-profit organisation Textile Exchange the organic cotton market increased by 56% between the 2016-2017 and 2017-2018 seasons. This increase is impressive and proves the popularity of organic cotton growing.

Conventional cotton growing is a terrible practice for the planet. The use of numerous chemicals and pesticides poses a huge health risk to farmers and the environment. Toxic chemicals used in the cotton industry, such as chemical fertilisers, contribute to the contamination of soils as well as workers.

Today, awareness of the harmful effects of conventional cotton growing is well known. Responsible consumption through ethical and sensible fashion is the best way to preserve the environment and human beings.

Respect for people and their environment is part of our DNA!

Strong Work: No excuses just Sweat!